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The Proposal for Digitalization of the Recruitment Process in a Personnel Agency in Brno
Špačková, Kristýna ; Konečný, Štěpán (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the challenge in the field of digitalization of the recruitment process of the branch of the personnel agency situated in Brno. The theoretical part contains literature searches in the field of digitalization of the recruitment process of personnel agencies through strategic management and a description of selected analytical-research and evaluation methods used in this area and type of research. The analytical part contains the application of selected analytical-research methods in order to identify key factors for assessing the possibility of digitalizing the local strategy of the Brno branch, whose conclusions enter the COP method for subsequent evaluation. Based on the results obtained, in the design part, a suitable variant of the further direction of the company is chosen and its elaboration into more specific interventions.
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On-line marketing communication
Mitidieri, Anna ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The diploma thesis focuses on the on-line marketing communication of the fitness center BeFit in Brno. This center provides international Les Mills programs. The theoretical part contains important concepts that are used as a basis for other parts of the work. The analytical part of the work analyzes the macroenvironment, microenvironment, marketing mix and on-line marketing communication. The diploma thesis also includes marketing research, which consists of a qualitative and quantitative part, which are focused primarily on the website of the fitness center BeFit and the preferences of online communication channels. The last part of the work presents proposals that would help the fitness center BeFit to improve on-line marketing communication.
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Corporate Information Strategy
Rajkovič, Matej ; Klusák, Aleš (referee) ; Koch, Miloš (advisor)
This thesis employs qualitative research with focus on corporate information technology strategy which is perceived as a tool used to build and maintain reputation in Slovak companies. The newly generated knowledge is then used to develop a new information technology strategy and implement it to a company using the best organization development and change practices.
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The application of internal marketing to increase employees’ motivation at the chosen company
Juráň, Vilém ; Čadeni, Roman (referee) ; Chlebovský, Vít (advisor)
Interní marketing je dnes aktuálním tématem, kterým se zabývá vedení mnoha firem. Tato práce se zaměřuje na metody, které mohou zlepšit interní marketing firmy a přispět tak k lepší motivaci zaměstnanců. V práci je analyzována současná situace interního marketingu firmy Imcon Electronics v oblastech interní komunikace, motivace a vzdělávání se ve firmě. Cílem této práce je navrhnout způsoby, které by měli zvýšit motivaci zaměstnanců této firmy. Práce přináší bližší pohled na současné praktiky ve společnosti a návrhy, jak lépe motivovat její zaměstnance. Také obsahuje ekonomické zhodnocení, náklady a odhad ekonomického přínosu pro firmu.
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Decision making based on partially known decision trees
Poláček, Tomáš ; Dostál, Petr (referee) ; Koutský, Jaroslav (referee) ; Váchal, Jan (referee) ; Dohnal, Mirko (advisor)
There is a wide range of different algorithms for insolvency prediction. The complex concept of insolvency proceedings from the point of view of both parties (debtor versus creditor) and from the point of view of the macroeconomics in this dissertation is new. It is often very difficult to generate forecasts using numerical quantifiers and traditional statistical methods. The reason is the lack of input data. Therefore, the work uses trend analysis tools based on the least information intensive quantifiers, ie trends, increasing, constant, and decreasing. A trend model solution is a set of scenarios where a set of variables is quantified by these trends. All possible transitions between the scenarios are generated and plotted in transition graphs. The oriented transition graph has as a node a set of scenarios, and as a branch the transitions between the scenarios. The given path through the transition graph describes any possible future and past behavior of the insolvency system being investigated. The Transition graph is a complete list of trend-based forecasts. The heuristics for determination of the payoff values from the insolvency proceedings applicable to the decision tree tools and the generated transition graphs from trend analyzes are also presented and used in the thesis. A nine-dimensional model serves as a case study. Vague variables are used in models that may have a major impact on the entire insolvency process, eg greed level and political situation.
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Selected contemporary ethical issues of journalists'self-branding in the era of digital media network
Šponerová, Adéla ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
This thesis examines the impact of the process of personal branding in the era of networked digital media on the Czech media scene. With the emergence of new technologies and social networks, society and media have undergone significant transformations, which have led, for example, to changes in the norms of the journalistic profession. The paper focuses on the process of branding in journalism and identifies ethically controversial aspects related to this phenomenon. The analysis of a research sample of Czech journalists reveals diverse approaches to branding. At the same time, it highlights the changes in the perception of the journalistic profession and the penetration of non-media elements into the journalistic field. The study also describes what challenges and opportunities this activity brings. It also points out the shortcomings of ethical standards and the absence of approaches that would reflect the new media reality. Despite its many limitations, the work presents the reality of contemporary journalism and provides a starting point for further exploration of this phenomenon in the Czech space.
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The Relationship between Curator and Educator in Museums of Art
Juríková, Kristýna ; Sládková, Kateřina (advisor) ; Havlůjová, Hana (referee)
The diploma thesis deals with the issue of relations and cooperation between curators and educators in art galleries. The theoretical part introduces both professions, presents their work activities and qualification and competence requirements. Furthermore, the theoretical part focuses on a brief overview of the ongoing transformations in exhibition institutions, specifically describing the related new institutionalism and the educational turn. The practical part presents empirical research, the main aim of which is to find out what the collaboration between curators and educators in selected art galleries currently looks like. The data for the research are collected through semi-structured interviews with curators and educators from the galleries; questions are directed at mutual collaboration as well as previous experience, education and work background. The information obtained in the interviews during face-to-face meetings is analysed and interpreted together with information from the websites of the selected galleries. The research shows that all the galleries surveyed offer a variety of active programmes for different target groups, which shows a reflection of the ongoing changes and a certain shift towards an educational turn. The main aim of the research is to map the current state of...
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